Build better MVPs

We a team that has launched over 20 successful businesses and products to launch your SME's online model or build your new MVP.


We can take your business into the "new normal"

With a suite of processes under our belt, we can turn your business around in days or weeks whilst providing you with the training and support you need once the pivot has been made.

"The Startup Way"

The fastest product we ever built had a 48-hour turnaround and was generating revenue. For us, rapid turnaround times under immense pressure is the status quo way of working.

Mentoring & Coaching

The reality is that you need to run the business. While we are building the assets for you, we are also upskilling you in how you can run your business remotely.

Validation & Stage-Gates

If your project needs more than a few days' investment to work, then we work to a rigorous validation-informed process. This means that for each stage of process, a set of KPIs must be met in order for the next phase to occur.

Simple pricing

Times are tough, which is why our prices are fixed. All prices are in AUD.


1 week to test up to 3 new business models in-market

  • 3x tests of new business models
  • Advertising/sales costs included
  • Validation stage-gate

Design Sprint

1 week of design and testing to build product-market fit

  • 1x idea turned into prototype
  • Designed & market-tested
  • Validation/iteration stage-gate


Launch a revenue-generating product that can earn you $$$

  • 1x new product launched
  • Payment setup
  • Customer acquisition strategy

*Your MVP costs may increase with broadened scope. Whilst we can build a commercially viable solution for $4,999, you may want a few extra bells and whistles.

Who we are.

We build a lot of stuff (we built this website in 2 hours)

Derek Lieu

UX & Product Design

Derek is a serial entrepreneur and has designed and launched 8 products. He likes to rock up to work at 10.

Aidan Scott


Aidan decided not to go to uni and now enjoys the status of "best Kiwi developer under 25", bastard.

Tom Uhlhorn

Marketing & CX

Tom can't stop building products, and has built more than 10 products and businesses. He likes to leave work at 4.


Do you outsource?

No, everything is done in-house by a member of our team to ensure quality remains A+.

Is success a guarantee?

No. It's impossible to guarantee success, but we have a highly successful stage-gate process to mitigate the risk of failure.

What is a "stage-gate"?

It's a step in the design and build process that enables us to stop work if performance metrics do not indicate a likelihood of success.

What is this useful for?

Most businesses who need to pivot their model to allow for success in a more-isolated human environment.

Contact us

Got any questions? Don't hesitate to reach out.